written proposals

What’s the point of every proposal we write? The money honey!

February 14, 2012
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I was working with clients from a major UK insurance company last week. They are intelligent technical experts working as high end internal consultants looking to deliver real, tangible results through, process, technology and operational improvement. We were looking at the kinds of pitches that they do when asking for funds to deliver these amazing projects. [...]

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5- step proposal process- now add a prologue to grab their attention

February 13, 2012
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In the last post we talked about the simple 5 step structure we follow to write engaging, persuasive proposals for our clients.  For the important concept stuff look here too.  In this piece we’ll talk about ‘gilding the lily’.  Adding a high impact start and end to the piece that will grab the attention of [...]

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5-step business proposals- steps 1-5

February 13, 2012
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In an earlier post we talked about the importance of client focused, value driven written proposals- Well here’s our method- Remember that you’re having a conversation with the client in writing.  And the story structure you’ll follow is like this- Step 1- “We understand your requirements inside out” The first thing you absolutely must show [...]

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Successful Business proposals- 5 steps to business

February 13, 2012
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In an earlier post, Phil talks about ‘Value Propositions’ and ‘VP osmosis’ as a must for people leading sales teams in the consulting world. The effective written proposal is the first test of a consultant’s understanding of value from the clients’ perspective. A successful business proposal, like a successful story of any kind, begins with [...]

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