February 13, 2012
In an earlier post we talked about the importance of client focused, value driven written proposals- Well here’s our method- Remember that you’re having a conversation with the client in writing. And the story structure you’ll follow is like this- Step 1- “We understand your requirements inside out” The first thing you absolutely must show [...]
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February 13, 2012
In an earlier post, Phil talks about ‘Value Propositions’ and ‘VP osmosis’ as a must for people leading sales teams in the consulting world. The effective written proposal is the first test of a consultant’s understanding of value from the clients’ perspective. A successful business proposal, like a successful story of any kind, begins with [...]
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