executive summaries

5- step proposal process- now add a prologue to grab their attention

February 13, 2012
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In the last post we talked about the simple 5 step structure we follow to write engaging, persuasive proposals for our clients.  For the important concept stuff look here too.  In this piece we’ll talk about ‘gilding the lily’.  Adding a high impact start and end to the piece that will grab the attention of [...]

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