Value Propositions- more marketing bullshit?

by admin on February 13, 2012

Oh crumbs – “Value Propositions”, we could write a book about that (in fact we have, available soon on this website) but how do we condense that into a 200 word blog? If you think it’s a good idea for your business to know what it does and, much more importantly, how what it does helps your clients be even more successful tomorrow than they are today; then you need a Value proposition. And more than that you need every member of your team to have it tattooed on their liverish skin. See here for how you do that. But for now.

How about one sentence…

Your value proposition is why your client has to hire you.

That’s all. Just make it simple, straightforward and based in reality.

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