Networking with Impact

Why does pole-dancing pay more than consulting? Easy

February 5, 2012
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Nigel had never imagined being called to the bar could be sooo much fun I had a great chat with a colleague today.  She’s an ex-investment banker.  One of the UK’s ’40 people in investment banking under 40 to watch out for in 2011′. She’s smart, funny and worth listening to. As we chatted about [...]

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The real value of networking

October 15, 2009

While every business development professional dreams of out of the blue phone calls from potential customers, they seldom happen. It’s really important to remind ourselves that most new business opportunities come from following up on referrals and tips from your own network of friends, clients and contacts. We all know the old saw about it [...]

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Try a really narrow campaign

October 9, 2009

In the last 3 months we’ve been trying something a bit different in our campaigning for new business- we decided to follow our own advice, which is rare for consulting firms, in that we decided to run a really narrow campaign, rather than the ‘we can do everything in our space’ marketing so common in [...]

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Campaigning for professionals- why it’s seldom done well

October 9, 2009

A war is made up of a number of campaigns with distinct aims, leading to your ultimate victory. Campaigns should be connected and shaped by the ultimate war aim. For Churchill in 1941, it was the unconditional surrender of Germany and her allies. Every campaign of the war, whether in the air, on the ground [...]

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Once you’re focused, find a way to stand out from the crowd

October 9, 2009

So you’ve identified what it is that you do brilliantly, or at least well enough to offer you real specialist status in your potential customers’ eyes. This is not as difficult as it seems. One of my specialist areas of work is presentation skills and nearly everyone who has ever got up to speak to [...]

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Charisma for Consultants

October 9, 2009

I once saw charisma defined as- “the ability to transfer an emotion that the speaker has to his audience.” I thought it was a pretty good definition too because it covers all of the angles that you might need, positive and negative. Let’s think about Gordon Brown for a moment. Gordon must be charismatic by [...]

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